Greta holds a Bachelor’s Degree in Foreign Relations from the Universidad Iberoamericana and Master’s Degree in Foreign Relations from Georgetown University, specializing in business-government relations. She also holds a Global Leadership Executive Certificate from Thunderbird School of Global Management (2016) and post-graduate studies in International Business from Berkeley University (2008) and in Business-Government Relations from Georgetown University (2012); she took a course on Promoting Culture and Tourism at the Instituto Matías Romero, of the Mexican Department of Foreign Affairs (2015), a course on Cross Cultural Communications at Thunderbird School of Global Management (2017) and a certificate in Digital Marketing from Columbia University (2019). She is also an expert on government and business protocol.

Prior to her founding Spinto, Greta held several positions at the Mexican Ministry of Foreign Affairs (1994-1999) in both the North America Division and the Minister ́s Office. She was a graduate fellow at Kissinger McLarty Associates in Washington, D.C., (2001) and worked for Michael Storrs Music, London as a PR and Events Manager (2004-2008); at Zimat Consultores she was a Senior Consultant (2008-2013 and in 2017) and at ProMéxico she was the Trade and Investment Commissioner for: Switzerland, Liechtenstein, Czech Republic, Hungary and Poland (2014-2017).

In communications, she has led accounts such as The Body Shop, HP, Honeywell, Infosys, Huawei, Museo Amparo, MUAC, Amafore, Christian Louboutin, General Motors, London School of Economics, Javier Camarena, Takeda, among others.

Greta is an associate of the Mexican Council of Foreign Affairs (COMEXI) since 2005.